Apple believes that they are a hardware company, even though their fabulous software and consistently broken, mediocre, (tech-and-policy-)crippled, and overpriced hardware make it clear that's not the case.
These folks have enablers, too: fans who think about the hardware like they think about tables at Design Within Reach ... who get a warm fuzzy knowing they have the authentic overpriced article. And other fans who don't think at all, but love a glowy apple logo because it makes them fit in with the crowd they want to imitate, er, um, that came out wrong, the crowd who all want to, uh, think different with. Identically. Or something.
Truth is, aside from the hardcore enablers, all the other Mac users don't give a damn about the hardware (until it breaks). They sit at the their glass desks from Ikea or Target (not DWR), they boot up their who-cares-I-just-like-Mac-OS machines, and they work.
The real Psystar story is not about a vaporware company, or unenforceable EULAs. It's a story about the story. The real Psystar story is this: it's a big deal because most Mac lovers don't love, worship, or want to pay for Apple's charade of being about hardware. So they would consider buying a Mac clone.
Think of it this way:
- PC users who don't want a Mac don't care about Psystar
- PC users who are technophiles and would like to play with Mac stuff without a real Mac don't care much, because they can build their own Hackintosh for very cheap
- Mac users who believe there is critical value in the Apple hardware don't care either, because they (and, they figure, those in the know) would not be interested in a Mac clone to save a couple hundred bucks.
Who's left? Why is everyone so spun up? (Google shows 220,000 results for Psystar right now, and only a few are psystar.com itself)
Because when the mere possibility of a Mac clone gets so many people feverishly looking, writing, and thinking, it puts the lie to the Apple-is-really-a-hardware-company positioning. And that realization ... if it were to take hold ... would have implications for Apple's strategy, product line, and stock price.
At some level, the Macosphere has always known, that the software was 98% of the experience. And a big part of them viscerally responded to the proposition that all they need is a software subscription to really nice OS.