Low-Hanging Fruit: a Server-Side JavaScript API (or Standards, or ...)

There's a big chunk of stuff missing from JavaScript cloud-hosting platforms (like 10gen) and as well as from JavaScript semi-app-servers (like Phobos).

It's called any kind of API or standard.

Hard to believe, but after several years of growing JavaScript influence, and a whole web culture that is tilts towards openness and standards, all of the players -- Bungee Labs, AppJet, 10gen, Phobos, and many others -- are rolling their own little server-side platform APIs.

Standards make a platform easier to learn, understand, debate, debunk, and fix. They allow a larger community to share code and ideas, and provide a small degree of lock-in-proofing and future-proofing. Standards also allow transparent competition on the basis of implementation quality, tooling, SLA, etc., rather than obscuring those things behind incompatible facades (APIs).

New platforms on new technologies with no standards behind them can be a hard sell -- especially when they do not offer any new capabilities.

According to Techcrunch, Bungee is in a "freefall." And the interesting bit is that their CEO ascribed the recent round of layoffs to 'actual vs. anticipated rates of adoption.'

Hello, if you are trying to sell the world on your server-side JavaScript programming and deployment environment, you're not helping your 'rates of adoption' by also asking people to learn and commit to your own home-brew platform API.

Now to be fair, there aren't a lot of alternatives in the absence of a standard. But ... it would make a lot more sense for all these players to get together and create some standard APIs and commit to using them. The APIs would cover all the basics: e.g., persistence (of object, key-value and relational flavors), templates, request/response handling, calls out to other web services and processing of their responses, publishing SOAP services (which still remains critical in the enterprise world), and interop with other server-side environments (Java, Python, etc.)

Overnight, there would be a single community (and acronym!) instead of a dozen fragments. Like any standard, it would generate books, conferences, training materials -- and controversy, which is never a bad thing when you need publicity. We would see real performance tests, and get a real debate over where the JavaScript-to-SomethingElse boundary should be and why.

And these vendors would gain instant legitimacy by being founding contributors to a specific platform "trend," rather than lone voices in the woods. That legitimacy (and, via the sad logic of large companies, the "legitimacy" of being printed on the top of some conference bag) would help them appear credible to customers big enough to pay them real money.